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At UTR, we make jeans for real women. For women who want to look good, wear fashionable jeans, and have them fit just right.
UTR is an Israeli company, and all of our design is done here, in Israel. We are proud of that, and proud of our collaborations too, from Maskit, the Israeli fashion house, to designers like David Weksler, Dorin Frankfurt, and more
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We are proud that almost no woman leaves our store without a pair of jeans. It is rare, and we are still moved by it. Every woman has a pair that is right for her. We have endless cuts, quality fabrics, and one simple belief: a woman should look good and feel comfortable.
Not too short. Not too tight. Not too revealing. And not trendy just for the sake of being trendy.
Good jeans work for you. Morning and evening, with the kids and at the office, and also when you just want to look good.
From winter 2026, we are also making jeans for men. Because men deserve them too.
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For over 20 years, we have made jeans for leading brands around the world. Ten years ago, we left the world of fast fashion to focus on our own brand: high-quality, Israeli, and true to our values. Since then, we have worked with the most meticulous factories and kept improving our jeans.
Caring for the environment starts with quality. We make our jeans from the finest fabrics, so they last and look good over time. Not a disposable product, but jeans you will wear again and again.
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The Studio Experience
Nestled near the scenic Park HaMesila in Tel Aviv, Israel, our curated boutique at 44 Pines Street showcases our complete collections for women and men.
We invite you to experience denim differently. Visit us to feel the exceptional quality of our fabrics and enjoy personalized styling guidance from our expert team, dedicated to helping you find your absolute perfect fit.
Prefer to try on at home? Take advantage of our premium home-fitting service.
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